What does the ICC Advertising and Marketing Communications Code stand for?

What does the ICC Advertising and Marketing Communications Code stand for?

The ICC Advertising and Marketing Communications Code has set the global standard for advertising and marketing self-regulation since 1937. It’s the basis of most self-regulatory codes around the world, keeping advertising legal, decent, honest, and truthful. It is used by many of the world’s biggest brands, agencies and platforms, along with SMEs, startups, influencers, and anyone creating commercial communications. Find out more about the ICC Code and why, after almost 90 years, it still stands for standards. Visit for more information and to download the code: iccwbo.org/standforstandards Connect w/ us: https://x.com/iccwbo