JICA - Japan International Cooperation Agency 183d ago

The Japan International Cooperation Agency (JICA) and Japanese entertainment company Sanrio (Sanrio Company, Ltd.) have jointly produced a video featuring Hello Kitty, the beloved global icon known for her charm and kindness, singing a cheerful song about waste separation and recycling. This initiative is part of JICA’s technical cooperation project, the “Project for Strengthening Plastic Management Capacity in Sri Lanka," which supports efforts to improve plastic waste management and promote recycling practices in the country. Let's learn about the importance of reducing plastic waste and building sustainable habits together with Hello Kitty!