How to spot a good poll vs. a bad poll

How to spot a good poll vs. a bad poll

Anyone can ask a survey question online – but does that make it a good poll? 🤔 They might call themselves a pollster, but their methods aren’t exactly best practice — and the internet is flooded with these low-quality polls.  Here are a few simple things you can look for to tell whether a poll is legit or sketchy. Executive Producer, Creative Director & Story Editor: Sara Atske Research & Story Editor: Courtney Kennedy Animation Director: Fabian Tejada Design: Jesus Cardenas Video: Antonio Villaronga Sound Editing: Chris Mastellone 0:00 Introduction 0:10 Not all polls are equal 0:40 Who ran the poll? 0:48 What’s their angle? 1:00 Are the respondents real? 1:14 Did they show their work? Thanks to: Andrea Caumont, Nida Asheer, Ashley Amaya, Peter Bell, David Kent, Stacy Rosenberg, Shannon Greenwood, and Blythe Thomas ABOUT PEW RESEARCH CENTER Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts. RELATED RESEARCH : https://www.pewresearch.org/short-reads/2024/03/05/online-opt-in-polls-can-produce-misleading-results-especially-for-young-people-and-hispanic-adults/ WATCH MORE PEW RESEARCH CENTER VIDEOS / @pewresearch SUBSCRIBE TO PEW RESEARCH CENTER For our latest research, visit: https://www.pewresearch.org/ YouTube: / ‪@pewresearch Instagram: / pewresearch Facebook: / pewresearch LinkedIn: / pew-research-center X / Twitter: https://x.com/pewresearch