bbcmediaaction 146d ago

In Ukraine, our nationwide, multimedia mine awareness campaign improved people's understanding of what to do if they encounter a mine. It included public service announcements on TV and radio, social media explainers shared by influencers, prominent billboards, and short video ads about everyday situations, such as playing football with friends. Notice the Change had an estimated 87 million views across two phases, with our research reporting a 69% increase in recall of the emergency phone number among viewers in a test group who watched one. Click the link to learn more 🌍 https://bbc.in/3Nz3rzf #BBCMediaAction #MineAwareness #UNDP #MediaForGood #Ukraine #PursuitOfTruth