The Agency Fund 285d ago

If users drop out before they reach the point where they start to see value, the impact may never arrive. Digital Green saw this when 40% of farmers dropped off during onboarding to their app. By examining the funnel, they uncovered why—and redesigned the journey so more farmers could complete it and benefit from advice. That’s the kind of insight The Agency Fund's User Funnel Playbook for the Social Sector is designed to make possible for nonprofits everywhere.