Ellen MacArthur Foundation 2h ago

In this episode of the Circular Economy Show, Pippa speaks with JJ Freijo, Chief Sustainability and Product Innovation Officer at Brambles. JJ explains how the company rents, rather than sells, pallets, crates and containers, creating a continuous loop of reuse across global supply chains. Having achieved 100% certified timber procurement across 64 countries, Brambles began asking a bolder question: what if supply chains could actively restore nature, rather than just reduce harm? JJ walks through their regenerative forestry project in Tabasco, Mexico, and makes the hard-nosed business case, from attracting top talent to deepening customer partnerships and opening doors with sustainability-focused investors. 00:00 - 00:53 Intro 00:53 - 02:49 What does Brambles do? 02:49 - 05:02 Why is regenerative so important to their business? 05:02 - 07:19 Making the circular economy a reality 07:19 - 10:07 Examples of regeneration in action 10:07 - 11:34 Implications on the organisational culture 11:34 - 14:26 How does the business benefit? 14:26 - 15:49 How are customers reacting? 15:49 - 19:11 The challenges of embedding circularity 19:11 - 20:14 What's next? 20:14 - 20:47 Conclusion #podcast #circulareconomy #packaging ------ Thank you for watching this video. The Ellen MacArthur Foundation is an international charity whose mission is to accelerate the transition to a circular economy in order to tackle some of the biggest challenges of our time, such as climate change, biodiversity loss, waste, and pollution. Subscribe to The Ellen MacArthur Foundation for more insightful videos -https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1 Find out more about our work here: www.ellenmacarthurfoundation.org Follow us online on these channels: Instagram: http://instagram.com/EllenMacArthurFoundation LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/ Website: http://www.ellenmacarthurfoundation.org