EU NEIGHBOURS SOUTH 150d ago

Is it really possible to build a successful business with only 10 Dinars? Tayssir Chtioui, founder of "Chkarti," did it. In this episode of Connect Cast, she shares how the COVID-19 pandemic brought her cinema career to a halt and forced her to re-evaluate everything. ​Starting from a simple family habit, refusing plastic bags at the bakery, Tayssir had an idea. Using her 10 Dinars to buy fabric from the thrift market “frip” and relying on her "real" startup capital, her mother's design expertise, she created her first product: a bread bag. ​Discover how "Chkarti" grew from a craft project into a genuine social enterprise, how Tayssir overcame the "growth crises", and why she believes the most important thing isn't waiting for the perfect moment, but creating it yourself. ​A masterclass in social entrepreneurship, the circular economy, and the art of turning local resources into a success story. ​01:33 - From Film School to the "Chkarti" Project ​02:17 - The Pivot: When COVID-19 Stopped Everything ​03:53 - The Origin of the Name "Chkarti" (and the first product) ​08:59 - The 10 Dinar Myth: Did She REALLY Start with $3? ​13:54 - The REAL Capital: Her Mother's Skills ("Family Capital") ​17:50 - The "Growth Crisis" That Almost Ended It All ​23:07 - Her #1 Advice: "Don't wait for the perfect moment, create it"