World Intellectual Property Organization – WIPO 205d ago

How can the pharmaceutical industry help strengthen global health? In this episode of WIPO’s Mission Imagination series, David Reddy, Director General of the International Federation of Pharmaceutical Manufacturers and Associations (IFPMA), explains how the pharmaceutical industry is driving progress in global health. In conversation with Amy Dietterich, Director, Global Challenges Division, WIPO, David discusses the importance of collaboration and innovation, lessons from COVID-19, pandemic preparedness, and the evolving role of intellectual property in promoting healthcare innovation and access. Subscribe to our channel for more episodes of Mission Imagination conversations with creative, innovative people from around the world who are working to improve our shared future. Watch more episodes of Mission Imagination here: https://www.youtube.com/playlist?list=PLsm_LOEppJay6Ri7OGulSvLaGWWbpjqyK #WIPO