World Intellectual Property Organization – WIPO 66d ago

On the occasion of World Intellectual Property Day 2026, WIPO Director General Daren Tang reflects on the role of intellectual property (IP) in shaping the world of sports. Intellectual property helps athletes push performance further, helps fans connect with their favorite teams, and gives sporting companies the confidence to invest in new gear, new systems and new ideas. IP doesn't just change the game; it shapes it. This year’s theme – IP and Sports: Ready, Set, Innovate – celebrates how creativity and innovation, backed by IP rights, keep the world of sports thriving, dynamic and accessible for everyone, everywhere. More: https://www.wipo.int/ipday #WIPO #WorldIPDay