World Intellectual Property Organization – WIPO 61d ago

How does intellectual property support Olympic athletes? For World Intellectual Property Day 2026, NBA legend and triple Olympic medallist Pau Gasol – now Chair of the IOC Athletes' Commission – explains the role intellectual property rights play in making the Olympic Games and other sports events possible. Broadcasting rights bring sports to billions and generate revenue for organizers and athlete scholarships, mentorship programs and career development. Trademarks attract sponsors, while patents safeguard technologies that drive performance and fan experience. “Ultimately, IP rights enable sports, protecting value and investment, and ensuring that sports can continue to inspire, connect and support athletes and fans around the world,” says Pau. 🎥 In partnership with @‌Olympics and @‌IOCmedia #WIPO #IntellectualProperty #Olympics #WorldIPDay