World Intellectual Property Organization – WIPO 37d ago

How does creativity happen, and how might AI shape the future of creative work? In this WIPO video podcast, iconic Indian screenwriter, lyricist and poet Javed Akhtar reflects on creativity, language, culture, and the evolving role of AI in the arts. In conversation with Chitra Narayanaswamy, WIPO Director of Program Planning and Finance, Javed Akhtar shares insights into his creative process and discusses the role of language in preserving culture, how technology is reshaping the creative landscape, and why "data" is not just cold information – it's the life's work of creators. He also reflects on his legendary journey in Indian cinema, his activism for writers' rights, and why AI – at least for now – doesn't threaten true creativity. Javed Akhtar visited the WIPO headquarters in Geneva, Switzerland, for the May 18-22, 2026, session of WIPO‘s Standing Committee on Copyright and Related Rights (SCCR). #WIPO #ArtificialIntelligence #Creativity #Cinema #IntellectualProperty