Inside the Game: How Interactive Worlds are Proliferating Technology, Culture, and Business
▶

Inside the Game: How Interactive Worlds are Proliferating Technology, Culture, and Business

LOS ANGELES, October 2, 2025 — As part of its How Leaders Are Shaping the Next Generation of Technology program series, Asia Society Southern California convenes Moonlit Beshimov, head of Gaming and Apps, Strategic Partnerships, and Industry Solutions at Google; Kyu Lee, CBDO at Com2uS; and Haiyan Zhang, general manager and partner of Gaming AI at Microsoft, moderated by Kaare Eriksen, media analyst at Luminate. The discussion explores the future of gaming and AI in game development, from Microsoft’s Gaming Copilot and AI-powered in-game assistance to Google’s tools advancing character animation, adaptive environments, and realistic NPCs, and Com2uS’s integration of AI across coding, asset creation, localization, and live service strategy. Panelists also examine VR gaming, transmedia storytelling, responsible AI and child safety, and how interactive entertainment is reshaping technology, culture, and global business. (44 min., 56 sec.) Subscribe for more videos like this: http://AsiaSociety.org/YouTube --- Support Asia Society today: http://AsiaSociety.org/Donate --- Subscribe to our newsletter to stay connected: https://asiasociety.org/email-subscriptions --- Facebook: http://facebook.com/AsiaSociety Instagram: http://instagram.com/AsiaSociety Twitter: http://twitter.com/AsiaSociety LinkedIn: http://linkedin.com/company/asia-society/ #asiasociety #asiasocietysoutherncalifornia #gaming #ai