United Nations South Africa 58d ago

Every time you scroll, an algorithm decides what you see. And increasingly, that algorithm is being shaped by AI-powered advertising systems operating inside a global industry that now spends over $1 trillion every year. The United Nations is raising the alarm. A new UN brief warns that without proper governance, AI-driven advertising tools are actively accelerating the spread of disinformation, hate speech and content designed to polarise communities — not because bad actors always intend it, but because the systems are optimised for engagement and engagement often rewards outrage. The ability to tell truth from falsehood online is not a technical problem. It is a human rights issue. It is a democracy issue. And it is one the world cannot afford to get wrong. The UN has long argued that technology must serve all of humanity — not just those with the most powerful tools. That argument has never been more urgent. Watch to understand the full picture — and what needs to happen next. 🔔 Subscribe for more on global governance, digital rights and what the United Nations is doing to protect the integrity of the information we all depend on. #AIGovernance #Misinformation