PAHO TV 243d ago

https://www.paho.org/en/events/actions-regulate-alcohol-advertising-how-advance-implementation The Pan American Health Organization (PAHO) cordially invites you to attend the webinar Actions to Regulate Alcohol Advertising: How to Advance Implementation, on Friday, 24 October, from 12:00 to 1:30 pm (EDT or Washington DC time). This is the first of a series of seven webinars that will address the interventions included in the SAFER technical package to reduce alcohol use. This first session will focus on the exposure to alcohol advertising, sponsorship, and marketing, particularly among adolescents and young people. Evidence shows that exposure to commercial messages normalizes alcohol use and increases the risk of early initiation, more frequent consumption, and high-risk drinking episodes. This webinar aims to share scientific evidence, foster reflection, inspire actions to strengthen national regulatory frameworks, exchange experiences from across the Region, and promote international cooperation on marketing regulation, helping countries in the Americas advance toward healthier and safer environments. General Objective Promote the effective implementation of comprehensive restrictions on alcohol advertising in the countries of the Americas by providing evidence, tools, and experiences that support progress toward the Global Action Plan and the SAFER initiative. Specific Objectives Raise awareness of the impact that alcohol advertising regulation has on preventing alcohol-related harm. Analyze regulatory experiences in the Region of the Americas and other parts of the world, identifying enabling factors and common barriers. Promote regional cooperation and the exchange of good practices among Member States, civil society, and academia.