PAHO TV 33d ago

Webinar Objectives Present the key findings of the *Report on the Status of Alcohol and Health in the Region of the Americas 2025* (disease burden, consumption patterns, and major challenges). Present scientific evidence regarding the impact of alcohol sponsorship in sports events on initiation, consumption intent, and consumption patterns—particularly among adolescents and young adults. Analyze alcohol sponsorship in sports events as a high-exposure marketing strategy that operates through emotional, cultural, and social associations that enhance its effectiveness. Examine current challenges in regulating alcohol sponsorship, including its expansion into digital environments and the limitations of self-regulatory approaches. Identify and discuss evidence-based public policy options to restrict alcohol sponsorship in sports, in alignment with the recommendations of the SAFER technical package, drawing on experiences among countries regarding progress, barriers, and opportunities. https://www.paho.org/en/events/alcohol-sponsorship-sports-implications-public-health-americas