VoxDev 10d ago

In 1987, Indian life came to a standstill as communities gathered to watch Ramayan, a dramatised version of the ancient Hindu epic – with around 80 million people tuning in every week. Areas with stronger TV signals were most affected, leading to changes in everything from diet to which names they would give their children and, more importantly, who they would vote for. Demonstrating how mass media can be a powerful engine for social and economic change. Interested in learning more? Read the full article on VoxDev #economics #politics #india #todayilearned #learnontiktok