Ten Years On: Reinforcing Africa’s Collective Resolve to #KeepTheBan

Ten Years On: Reinforcing Africa’s Collective Resolve to #KeepTheBan

Ten years ago, Africa’s elephants were on the brink of disappearing forever. Poaching and illegal ivory trade had pushed populations to a breaking point. But through unity and determination, African governments through the Elephant Protection Initiative and CITES, came together to fight back. This video looks back at the turning point that saved African elephants and reminds us why we must never turn back. The ivory trade ban must stand strong if we want elephants to roam free for generations to come. #CITESCoP20 #KeepTheBan