Behavioural Data Science and Simulation

Behavioural Data Science and Simulation

This session explores how behavioural data science, simulation and synthetic data can help the UN better understand behaviour, needs and decision-making across diverse contexts. Featuring opening remarks from Michael Bernstein (Stanford University) and examples from UNICEF, UNHCR, and Ashley Whillans (Harvard University), the discussion examines how large-scale data can generate insights on vaccination, migration and workplace wellbeing. Speakers consider how these methods can support more targeted, evidence-informed programming, while addressing methodological, ethical and practical questions around simulation, synthetic data and sensitive data use.