Visa Liberalization Video

Visa Liberalization Video

This public service announcement (PSA) provides clear and practical information on visa-free travel to the Schengen Area, including key rules, responsibilities, and safe travel practices. Produced by the International Organization for Migration with the support of the Swiss Embassy, the video has been broadcast on Radio Television of Kosovo since January. Launching the campaign early in the year helped the message stand out during a period with limited public communication activity, allowing it to reach wider audiences with stronger visibility and recall. Available in multiple language versions: English, Albanian and Serbian, the PSA supports inclusive outreach and informed decision-making, contributing to responsible and well-informed visa-free travel.