British Institute of International and Comparative Law (BIICL) 288d ago

This workshop offered an overview of intellectual property (IP) as an innovation tool, focussing on underlying IP-related assets that fuel international commerce, including leveraging country names to boost nation brand value, especially for small States, and emerging economies like Jamaica and other Caribbean States, dependent on furnishing developed countries with raw materials. Participants were given insight on how IP mechanisms can be used to innovate competition in a global marketplace that remains characterized by post-colonial strictures and dissymmetry of economic prowess. Discussions explored the significance of geographic space in a competitive marketplace, the significance of place name branding especially for Caribbean countries seeking to leverage their national and regional competitive identity, using IP as a means to culturally differentiate goods and services and heighten relevance. More information about the workshop is available here: https://www.biicl.org/events/12036/innovation-in-small-states-a-caribbean-outlook