Clayton Christensen Institute 347d ago

For many parents, cutting out sugary drinks isn’t just about health—it’s about feeling in control of their kids' well-being, and often about improving their kids’ behavior. Ann-Somers Hogg's latest research uncovered some unexpected insights: ➡️ Parents were surprised to find that non-sugary drinks could actually be less expensive than sugary ones ➡️ The usual warnings about cavities didn’t change behavior—but parental guilt was often a driver for change ➡️ Some parents even compared sugary drinks to a drug-like addiction This research can help public health leaders, pediatricians, RDs, and families reframe the conversation around sugar. Watch the full video to learn more about what truly shifts parents’ behavior to improve kids’ health.