Clayton Christensen Institute 347d ago

Market-creating innovations (MCIs) are innovations that transform complicated and expensive products into simple and affordable ones and, in the process, create millions of jobs. This, in turn, lifts people out of poverty. To help spur MCIs, the Clayton Christensen Institute's Global Prosperity team, Efosa Ojomo and Sandy Sanchez, partnered with MasterCard Foundation to interview a wide range of investors and entrepreneurs to pinpoint the struggles of scaling businesses and organizations in Nigeria, specifically, how an MCI program could benefit multiple sectors in the Nigerian market. The goal is to build an ecosystem of partners, from entrepreneurs and investors to implementation partners and private foundations, to execute programs across industries that solve the struggles of millions of Nigerians. The Institute and MasterCard Foundation also hosted a one-day conference with over 100 entrepreneurs to pinpoint opportunities related to scale and operations. An investor dinner was also held to discuss deploying capital to help accelerate MCI-focused entrepreneurial activities. Efosa and Sandy also visited companies, including Max, an electric motorbike provider; ReelFruit, a dried fruit supplier; and Colgate Tolaram, a maker of toothpaste and toothbrushes.