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Rwanda’s Creative Youth Are Building Real Businesses | #AGUKA

account_balance UNDP - United Nations Development Programme business UNDPRwanda place Kigali

Creativity is not a soft skill. It is an economic strategy.

On #WorldCreativityAndInnovationDay, Rwanda’s young artists, innovators, and entrepreneurs remind us that when creative talent meets the right support, it generates real livelihoods — not just expression.

Through the #AGUKA initiative, young Rwandans in the arts and creative industries are building businesses, accessing markets, and proving that culture and commerce are not opposites.

There is still more to do.
But the direction is clear.

🎨🎬🎶 Creativity is powering jobs, dignity, and opportunity.

#WorldCreativityAndInnovationDay #AGUKA #Rwanda #CreativeEconomy #Innovation #YouthEntrepreneurship #Arts #Culture #UNDP #Jobs #DigitalEconomy #MadeInRwanda