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Airline Retailing at Finnair

00:11 Finnair recently created its first native Order.
 
Can you walk us through the key milestones
 that led to this achievement, and what this moment 
represents in your broader transition
 to Modern Airline Retailing?
1:19 What were the biggest technical and organizational 
challenges Finnair had to overcome to achieve this? 
2:07 With your achievements in getting the 
first native Orders off the ground, 
are you looking at rethinking the role of payment?
2:46 And moving forward, what are the next outcomes 
on your key priorities list, as you continue
 to transition to fully integrated Offers and Orders?
3:21 Your message to your peers
 and partners from the industry?

For a comprehensive overview of the IATA standards and program enabling value creation through Airline Retailing, please visit: iata.org/retailing