Universal Postal Union 13h ago

What if online shopping started with what consumers want, rather than what platforms want to sell? In this interview, Marc Shmitt of Appadise, Germany explores the concept of intent commerce — a customer-driven approach that allows consumers to express what they are looking for and receive tailored offers, creating a more transparent and privacy-conscious online shopping experience. The conversation also highlights how the 4th UPU Innovation Challenge brings together participants from diverse backgrounds to exchange ideas, tackle real-world challenges and develop innovative solutions for the future of the postal sector.