WRI India 4d ago

Catalysing #restorationforharitbharat with local restoration champions, the land accelerator India program hosted the sixth core capacity building session for its 2026 cohort. Vikas Mishra (India business director at evergreen innovation platform (eip)) LED the session on market validation for early-stage restoration-linked startups. Drawing from his experience in innovation management across agriculture, climate resilience, rural livelihoods, and market systems, he shared practical approaches to market validation, pilot design, proof-of-value generation, and testing key assumptions in real-world settings to support commercialisation, adoption, and scale. Watch the video to gain insights on how to design effective pilots, gather feedback from early users, build proof points through case studies and return on investment stories, and use validation outcomes to strengthen customer acquisition, partnerships, and investor engagement.