WRI India 7d ago

Catalyzing #RestorationforHaritBharat with local restoration champions, the Land Accelerator India program hosted the fifth core capacity building session for its 2026 cohort. Focusing on customer segmentation, market positioning, and value proposition design for restoration-linked enterprises, Karishma Shelar (Portfolio Director, Hasten Regeneration) led the session, exploring practical approaches to understand customer needs and develop sustainable revenue models for early-stage ventures. Watch this video to gain insights on how to identify Ideal Customer Profiles (ICPs), translate impact into clear customer value, test pricing assumptions, real-life case studies and build markets that can support both ecological and business outcomes.