OECD SMEs, Regions and Cities 73d ago

At a time when trust, understanding, and engagement between governments and rural communities are under growing strain, effective communication has never been more important. This discussion series has examined why communication fails, how information is transmitted, received, and interpreted by rural communities, and what it would take to make it work better. This final session turned to a largely underexplored question: was the message understood, and were the right channels used to transmit it? Visit our website: www.oecd.org/cfe Follow us on Twitter: @OECD_local