Ethical Seafood Research 191d ago

Learn more about Ethical Seafood Research's strategic work to establish and advance fish welfare in Africa. Amada Perales Ferrer shares insights with @AVAIntl on overcoming unique challenges, from low literacy rates to lack of infrastructure, through technology, culturally relevant messaging, and continental policy development at The AVA Summit United States 2025. 🕒 Key Moments: 0:00:16 The challenge: fish welfare is a new, almost "extra-terrestrial" concept. 0:02:40 The solution: launching the Tilapia Welfare App in Egypt with FAI. 0:04:15 Strategies for app adoption. 0:11:58 The push for systemic change: developing continental fish welfare standards with the African Union. Key Highlights: Overcoming infrastructure and literacy barriers requires creative solutions, such as using easy-to-use welfare apps and implementing gamified training for intermediaries. Advocates must find culturally relevant messaging, such as tying high welfare standards to a local sense of pride or "brand," to influence government strategy. A preventative strategy in emerging markets, such as influencing aquaculture planning, is critical to avoid the systemic cruelties that plague established industries. Pursuing incremental improvements in challenging contexts is not a compromise but a necessary process of "planting seeds" for long-term, systemic change. #WeAreAVA #AVASummit #FishWelfare #Africa #Aquaculture #TechForGood #AfricanUnion #EthicalSeafoodResearch