The Legacy Play: How Global Sport Shapes Cities, Economies, and Culture | Global Conference 2026

The Legacy Play: How Global Sport Shapes Cities, Economies, and Culture | Global Conference 2026

Watch all 2026 Global Conference session replays: https://milkeninstitute.org/events/global-conference-2026/program From the Olympic Games to the FIFA World Cup, global sporting events are more than competitions: they are catalysts for economic growth, social impact, and community transformation. This panel explores how these marquee events attract investment, reshape host cities, and foster inclusive communities. Athletes, investors, and industry leaders will discuss strategies for maximizing the lasting cultural, social, and financial benefits of hosting and engaging with these global sporting phenomena. Willow Bay Dean, Annenberg School for Communication and Journalism, University of Southern California Jack Alexy Olympic Gold Medalist Swimmer Chris Brearton Partner, AGBO; Chairman, USA Swimming Breezy Johnson Professional Alpine Skier Lindsay Taylor Former Professional Soccer Player; Executive, Envratech Trisha Worthington Chief Revenue and Philanthropy Officer, U.S. Ski & Snowboard