How One Investment Reached 6× Its Goal in Ethiopia

How One Investment Reached 6× Its Goal in Ethiopia

Only 9.5% of Ethiopians used mobile money. Millions, especially women and youth in rural areas, were locked out of the digital economy. With catalytic funding from the European Union and OACPS, UNCDF partnered with Highlight Trading to launch Tegera, a digital platform to train mobile money agents and connect underserved communities to financial services. A $250,000 investment trained 11,000 agents (450% above target), reached 319,000 customers (6× the goal), and pushed digital payments from 1.6% to over 52% of sales. This is the UNCDF model: deploy catalytic capital where traditional finance won't go and unlock transformation at scale. @EuropeanCommission #uncdf #unitednations #digitalpayments #ethiopia #shorts © UN Capital Development Fund 2026. All rights reserved.