Busara 183d ago

Best of Busara 2025 continues our look back at the ideas and people that shaped Busara’s work this year. In this follow-up feature, we spotlight insights from Mohamed Alhaji, Engagement Director at Busara, as he breaks down what behavioral science looks like in practice and why it matters now more than ever. From co-creating interventions with communities to designing solutions that fit real decision-making environments, the message is clear. Impact starts when people move from passive recipients to active partners. Drawing on Busara’s journey from a small decision-making lab in Nairobi to the largest behavioral science lab network in the Global South, Mohamed shares how this approach has translated into real-world outcomes. His examples from Nigeria, spanning maternal health, primary healthcare demand, and behavioral segmentation, show how evidence driven design increases uptake, sustainability, and value for money.