Busara 183d ago

Digital platforms are reshaping livelihoods in Kenya, offering both opportunities and challenges for micro-entrepreneurs. As part of Busara's Best of 2024 series, we’re spotlighting findings from a Gates Foundation-funded study where we engaged with 400 platformed micro-entrepreneurs in Kenya. In this video, two inspiring entrepreneurs share their experiences with digital retail platforms. They highlight how these platforms are transforming their businesses while shedding light on persistent barriers, from accessibility to financial inclusion. 📄 Discover key findings in our factsheet: https://busara.global/our-works/to-what-extent-do-digital-platforms-create-meaningful-impact-for-micro-entreprisesmes/ 📝 Gain deeper insights into the connection between digital platforms and sustainable livelihoods in our blog: https://busara.global/blog/understanding-the-relationship-between-digital-platforms-and-the-livelihoods-of-micro-entrepreneurs/ This study emphasizes the critical role of digital platforms in driving economic inclusion and creating meaningful opportunities for underserved communities. By understanding the lived experiences of entrepreneurs, we can co-create more equitable solutions.