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Tara Mistari 2025: Dr Paulina Schenk's keynote address on behaviour change intervention ontology

During Busara's annual research Festival, Tara Mistari, Dr. Paulina Schenk of UCL explored the Behaviour Change Intervention Ontology and challenged us to ground global behavioral science frameworks in the lived realities of the Global South. Her keynote reinforced a core idea behind Busara’s work. Context drives impact. Watch the full keynote address here.