International Trade Centre 39d ago

Nyamdavaa Ganzorig, is an entrepreneur by heart. The 30-year-old Mongolian launched BOG, a baby footwear brand, during the hardships of COVID-19 – not anticipating the appeal it could have on the global market. To lift off and seize that potential, what Nyamdavaa needs next is the right business strategy and mentorship – the kind she found by joining a special fund that supports women in the digital economy, the WEIDE Fund. The initiative, launched in 2024 by the World Trade Organization (WTO) Secretariat and the International Trade Centre (ITC), helps women entrepreneurs strengthen their digital capabilities and expand into global markets.