International Trade Centre 28d ago

The International Trade Centre (ITC) and Equity Group Holdings have signed a memorandum of understanding to support inclusive economic growth across East Africa, starting with Kenya. The partnership will help small businesses in the coffee, leather and creative industries access finance, trade expertise, market intelligence and practical training. It will also support businesses in meeting export requirements, strengthening regional value addition and reaching regional and global markets. The pilot phase will run in Kenya until December 2026, with plans to expand to other East African markets from 2027.