de Beaumont Foundation 347d ago

Communicating about Public Health: A Toolkit for Public Health Professionals is a collection of research-based messaging and practical guidance to build understanding about what public health is, what health departments do, and how that work benefits people’s lives. Based on surveys, focus groups, and in-depth interviews with over 1,600 U.S. adults, de Beaumont and its research partner CommunicateHealth identified five core concepts about the purpose and value of public health that are generally not understood: 1. Public health works at the community level, while health care works at the individual level. 2. Public health focuses on preventing people from getting sick or hurt. 3. Public health workers serve their local communities. 4. Public health workers play a variety of professional roles – and many work behind the scenes. 5. Public health benefits everyone. The toolkit includes messaging to address each of these knowledge gaps, research-tested examples to make each core concept more tangible, and practical guidance for public health workers to share information across a variety of real-world situations. Find the toolkit: https://debeaumont.org/resources/communicating-about-public-health-toolkit/