ITDP India 179d ago

It is time for Chennai to say, “Bus First!” In November 2025, Metropolitan Transport Corporation (MTC) launched a pioneering behaviour change campaign in Chennai with one goal: encouraging motorists to give way to buses on the road! As the knowledge partner for this campaign, ITDP India congratulates MTC on this important step towards improving road culture in the city. Public buses are the lifeline of Chennai. When private vehicles dominate the road, it’s not just the buses that slow down—hundreds of people’s lives, dreams, and livelihoods depending on this essential transport service are disrupted too. Such delays have a disproportionate impact on students, the elderly, and vulnerable groups. This is what the Bus First campaign sets out to change. We are joined by MD Thirushkamini, renowned sports broadcaster and former champion cricketer with the title of being with the title of being the fifth Indian woman cricketer to score 10,000 runs in senior cricket. As the brand ambassador for this campaign, she explains in this video why “Bus First” means a better Chennai for all of us. Three more nudges are coming your way. Stay tuned! MTC Team: Dr. T Prabhushankar IAS, MD, MTC, Manickyam Jambulingam Production team: Film Director: Rajath Ravishankar Brand strategist: Gautam ITDP India team behind the scenes: Sivasubramaniam Jayaraman, Sooraj E M, Bezylal Praysingh, Varsha Jeyapandi, Vedavalli Vedantham