ITC Trade and Market Intelligence 37d ago

Happy #africaday 🌍. With 1.4 billion consumers, 54 economies, and a shared vision under the #AfCFTA, Africa is on track to unlock more than $80 billion in trade potential by 2030. This is the true scale of Africa’s economic opportunity. The African Trade Observatory (ato.africa) is helping turn that opportunity into action by giving policymakers, institutions, and businesses access to the data needed to drive evidence-based growth. With ATO, stakeholders can: 🔸 Track leading exporters to understand regional competitiveness. 🔸 Identify untapped products and emerging market opportunities. 🔸 Map regional trade flows to build faster, more resilient value chains. Africa’s unity is already taking shape across markets, borders, and generations. The data to accelerate this momentum is here and ready to be leveraged. 👉 Explore African trade data at ato.africa