IDEO U 74d ago

Ready to build your human-centered AI skills? Explore IDEO U AI courses → https://www.ideou.com/collections/ai-courses?utm_medium=organic_video&utm_source=youtube&utm_campaign=youtube-hannah_rosenfeld_live-2026-04&_ga=2.0 In this conversation from IDEO U’s Creative Confidence Podcast, host Mina Seetharaman sits down with Hannah Rosenfeld, Executive Design Researcher at IDEO, to explore how AI is transforming research. Together, they discuss how teams can move from overwhelming amounts of data to clear, confident direction using human-centered approaches. This session introduces a practical framework for integrating AI into research—not just for speed, but for deeper thinking, better questions, and more meaningful insights. Key Takeaways AI expands what research can be by enabling teams to explore more data, uncover deeper insights, and engage with complexity in new ways beyond simple summarization. A clear framework for using AI in research helps teams balance speed and scale with intentional thinking—knowing when to explore broadly and when to go deep. AI works best as a thought partner, helping challenge assumptions, surface patterns, and sharpen thinking—while human judgment remains essential for meaning-making and decisions. Timestamps: 00:00 Welcome & Podcast Introduction 01:30 Guest Intro: Hannah Rosenfeld 02:10 How AI is Changing Research 03:30 Audience Poll on AI Usage 06:46 Common Challenges with AI in Research 08:58 Where AI Fits in Research Today 09:26 AI Expands What Research Can Be 12:33 Introducing the AI Research Framework 14:00 Speed vs. Scale Explained 17:05 Quadrant 1: Widen Your Aperture 18:45 Using AI for Exploration & Discovery 21:13 Quadrant 2: Noticing Nuance 22:20 Using AI for Patterns & Sensemaking 26:07 Why AI Shouldn’t Replace Thinking 29:32 Quadrant 3: Challenge Assumptions 31:24 Using AI to Examine Bias 34:46 AI as a Thought Partner 38:09 Quadrant 4: Immersing in Data 39:29 Prototyping Thinking with AI 41:32 Using AI to Communicate Insights 46:24 Recap: The 4 AI Research Modes 49:06 Key Takeaways & Reflections 50:06 From Insights to Decisions 52:33 Can AI Make You a Better Researcher? 54:35 Lightning Round with Hannah 58:43 Closing & Course Info Helpful Links Additional IDEO U Resources on AI: https://www.ideou.com/pages/ai-design-thinking-programs?utm_medium=organic_video&utm_source=youtube&utm_campaign=youtube-hannah_rosenfeld_live-2026-04&_ga=2.0 IDEO U Course: https://www.ideou.com/collections/ai-courses?utm_medium=organic_video&utm_source=youtube&utm_campaign=youtube-hannah_rosenfeld_live-2026-04&_ga=2.0 Follow IDEO U on LinkedIn: https://www.linkedin.com/company/ideo-u/ IDEO U’s Creative Confidence Podcast Series: https://www.ideou.com/pages/creative-confidence-podcast?utm_medium=organic_video&utm_source=youtube&utm_campaign=youtube-hannah_rosenfeld_live-2026-04&_ga=2.0 If you're enrolled in one of our classes or courses, or have general questions or feedback please email us at hello@ideou.com. #aiinresearch #HumanCenteredDesign #DesignResearch #Innovation #ThinkingWithAI #DataToDecisions