IDEO U 71d ago

Get a look inside IDEO U's course Human-Centered Research with AI with an excerpt from a course lesson. Before you can make sense of research, you have to take it all in. IDEO design researchers Hannah Rosenfeld and Angela Kochoska call this phase "inhaling." AI makes it possible to do it at a speed and scale that wasn't possible before. In this lesson excerpt, you'll see how AI can help you expand your research in three key ways: generating better questions, uncovering overlooked perspectives (including the "edge" users where hidden needs become most visible), and exploring the digital and algorithmic contexts where so much of human behavior now lives. This is just one lesson from the full 5-week course. Enroll at IDEO U → https://www.ideou.com/products/human-centered-research-ai