IDEO U 71d ago

Many people use AI to summarize research. But its real strength? Uncovering the patterns inside messy human data that actually lead to meaningful decisions. In this course from IDEO U, Design Research Leader Hannah Rosenfeld and Research Scientist Angela Kochoska share how IDEO uses generative AI with Fortune 500 companies, healthcare organizations, and startups to expand the scale, scope, and impact of their research without losing the human perspective that makes insights actionable. You'll learn how to analyze qualitative data at scale, go beyond surface-level findings to deep human understanding, and turn your research into clear direction your team can act on. Enroll in Human-Centered Research with AI → https://www.ideou.com/products/human-centered-research-ai What you'll learn: • Analyze interviews and qualitative data at scale without sacrificing nuance • Use AI to pressure-test ideas and surface blind spots in your research • Go from raw data to insights that guide real decisions • Apply ethical, human-centered frameworks for using AI in research Who it's for: Design researchers, UX designers, product managers, market researchers, innovation leaders, and anyone responsible for turning data into direction. Format: 5-week online cohort course | ~4 hours/week