Plastic Bank 3d ago

Are your sustainability claims ready for the new EU requirements? The European Union's new sustainability regulations are changing how companies communicate environmental claims, packaging claims, recycled content, and green marketing. If your business sells products in Europe, understanding the Packaging and Packaging Waste Regulation (PPWR) and the Empowering Consumers for the Green Transition Directive (ECGT) is essential to avoid green-washing risks and stay compliant. In this expert webinar, Plastic Bank explains how the new EU packaging regulations affect brands, manufacturers, retailers, marketers, ESG teams, and sustainability professionals. Learn which environmental claims are still permitted, how to substantiate sustainability claims with evidence, and what your organization should do before the new regulations take effect. What you'll learn: • What the EU Packaging and Packaging Waste Regulation (PPWR) means for your business • How the Empowering Consumers for the Green Transition Directive (ECGT) changes sustainability marketing • Which environmental and sustainability claims remain compliant • Why terms like "eco friendly," "green," "sustainable," and "recyclable" require supporting evidence • How to avoid green-washing under the new EU regulations • Best practices for packaging claims, recycled content claims, and environmental marketing • Real world green-washing cases involving leading global brands • How Plastic Bank's updated claims framework helps partners communicate with confidence • Practical steps to review your packaging, website, product labels, and marketing materials Who should watch? • Sustainability professionals • ESG leaders • Packaging engineers • Brand and marketing teams • Regulatory and compliance professionals • Product managers • Consumer goods manufacturers • Packaging suppliers • Retailers selling products in the European Union • Plastic Bank partners