"Be a Friend. To Yourself Too" - Campaign from the Partnership Fund for a Resilient Ukraine

"Be a Friend. To Yourself Too" - Campaign from the Partnership Fund for a Resilient Ukraine

The Partnership Fund for a Resilient Ukraine (PFRU) launched a nationwide campaign to break the stigma surrounding men’s mental health. In the context of full-scale war, Ukrainian men are facing numerous psychological challenges that are often difficult to overcome alone. These challenges include the loss of loved ones, separation from families, and constant stress. The "Be a Friend. To Yourself Too" campaign is designed to help men take a thoughtful approach to their mental health, using the concept of male friendship as a guiding principle. The campaign was implemented in partnership with the Coordinating Centre for Mental Health of the Cabinet of Ministers of Ukraine and the Ministry of Internal Affairs of Ukraine, with the support of the Partnership Fund for a Resilient Ukraine. The campaign is part of the All-Ukrainian Mental Health Programme "How Are You?" supported by Ukraine’s First Lady Olena Zelenska.