Digital Marketing Campaign Specialist (Contract Role), Hyderabad, India

Description

Brief Job Overview

The position is a specialist position in our Digital Marketing team. This position is responsible for the deployment and execution of digital marketing campaigns, including making real time adjustments to campaigns to optimize results, generate demand through digital campaigns, and execute SEO/SEM strategies to support these campaigns.

How will YOU create impact here at USP?

In this role at USP, you contribute to USP's public health mission of increasing equitable access to high-quality, safe medicine and improving global health through public standards and related programs. In addition, as part of our commitment to our employees, Global, People, and Culture, in partnership with the Equity Office, regularly invests in the professional development of all people managers. This includes training in inclusive management styles and other competencies necessary to ensure engaged and productive work environments.

The position is critical to USP establishing a Center of excellence in Digital Marketing. The position will be responsible for:

• Campaign Execution: Execute integrative omni-channel digital marketing campaigns, ensuring alignment with overall campaign and business objectives, in coordination with Biologics marketing
• Demand Management: Continuously assess the response and effectiveness of on-going campaigns and identify the need for additional nurturing
• Execution Monitoring: Monitor and report on the execution of campaigns, assessing performance metrics and KPIs to ensure campaigns are on track and achieving desired outcomes
• Real-Time Adaptation: Analyze campaign performance data to identify trends and insights; propose real-time adjustments to campaigns as needed to optimize results
• Collaboration: Collaborate with technical marketing specialists for campaign automation, email nurture funnels, and refining target contact lists to improve campaign effectiveness in coordination with Biologics marketing
• SEO/SEM Implementation: Implement SEO and SEM strategies to enhance online visibility and generate demand for USP's digital assets in coordination with Biologics marketing. Leverage the latest digital platforms to support demand generation.
• Reporting & Analysis: Prepare detailed reports on campaign performance, providing insights and recommendations for future campaigns based on analytical findings

Who is USP Looking For?

The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience:

• Bachelor's degree in marketing, information systems, business, or a related field
• 5+ years of experience, with 3-5 years of experience in digital marketing with a focus on campaign execution and campaign management.
• Experience in Marketo, social media marketing on LinkedIn and Meta, and a firm grasp of SEO and SEM, with a proven track record of driving organic and paid traffic across the major search engines and generating, nurturing, and qualifying leads
• Understanding of website structure, URL optimization, and site speed considerations and how they impact demand generation campaigns
• Ability to stay current with industry trends, and best practices in campaign execution
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Strong oral and written communication skills
• Proven track record of working across teams with minimal supervision

Additional Desired Preferences

• Master's degree in marketing, information systems, business, or a related field
• Familiarity with Salesforce CRM system and pharmaceutical domain is highly desirable
• Demonstrated interest in identifying opportunities to improve marketing processes and workflows to enhance efficiency and effectiveness
• Excellent organizational skills to manage multiple projects simultaneously while meeting deadlines

Supervisory Responsibilities

None.

Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP.