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Clinton Webber: The power of menu wording
How important is the wording on your menus?
Chef Clinton Webber from @Hilton Bali Resort shares a key lesson: when it comes to sustainability, how you describe a dish can make all the difference.
Early on, the team realised that being too direct about food waste could turn guests away, especially in a luxury setting. The challenge wasn’t the food, it was how it was communicated.
By reframing the story, dishes like “roasted papaya skin granola” became something guests were curious to try, not question.
A simple shift in language that helped turn sustainable practices into something guests genuinely want to experience.
Full episode out now
