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Behind The Research: How Can Rural Women Build Climate Resilience?
Financial providers wanted to serve rural women better, but climate overwhelmed everything else.
CGAP Senior Financial Sector Specialist Jamie Anderson shares how feedback from commercial banks, MFIs, fintechs, and agtechs shaped a new research direction. Providers felt they had to choose: focus on climate or focus on customers. But the reality is these challenges are interconnected, and solutions need to be too.
This video takes you behind CGAP's research with ABERA (Accelerating Business to Empower Rural Women in Agriculture), a collaboration with IDH. We're identifying business models that work commercially while building climate resilience for the companies and the women they serve.
Read the case studies: https://www.cgap.org/research/reading-deck/inclusive-business-in-action-case-studies-abera-cohort-1-financial-and
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