CGAP 127d ago

Abigail Kumi, 23, runs a small business in Mampong Akuapem, Ghana. She initially borrowed capital to grow, but today she saves her income with a secure mobile susu service so she can build financial independence and resilience over time. Abigail’s message is simple: business can be unpredictable, and savings are a critical backup plan for emergencies and slow periods. By using a trusted mobile savings mechanism, she protects her earnings, plans ahead, and strengthens her ability to invest when opportunities arise. Watch to learn how young women entrepreneurs in Ghana can use susu savings to manage risk, avoid over-reliance on debt, invest in their small businesses, and build longer-term stability. Chapters [4:45]: 0:00 — Meet Abigail: 23-year-old entrepreneur, Mampong Akuapem 0:25 — Starting out: borrowing capital to grow the business 0:55 — Why savings matter: unpredictability and emergencies 1:25 — Mobile susu product explained 1:55 — Building independence: reducing reliance on debt 2:25 — How she saves: routines, targets, and keeping money safe 2:55 — Resilience in practice: managing slow periods and shocks 3:25 — Investing when ready: using savings to seize opportunities 3:55 — Advice to peers: make savings your backup plan Subscribe to CGAP: https://www.youtube.com/@CGAP Related CGAP insights: Focus Note: Pathways to Financial Inclusion for Young Women: Opportunities for Financial Service Providers and Funders: https://www.cgap.org/research/publication/pathways-to-financial-inclusion-for-young-women-opportunities-for-financial #FinancialInclusion #Ghana #Savings #FinancialLiteracy #WSMEs #Aburi #WomenInBusiness