Unlocking agrifood innovation with behavioural science

Unlocking agrifood innovation with behavioural science

Why do people do what they do? At the Food and Agriculture Organization of the United Nations (FAO), we are leveraging behavioural science to answer this question. By understanding the real‑world context behind people’s choices, we build, test and refine interventions together with the people we aim to serve. From promoting climate‑smart crop planning in Kenya to strengthening biosecurity practices in Mozambique, FAO is helping local people to put behavioural insights to work – unlocking innovation and driving meaningful, measurable change. Discover how FAO is reshaping the way it designs and delivers agrifood solutions – all in service of transforming agrifood systems for the better. Learn more about FAO’s behavioural science work: https://www.fao.org/innovation/home/behavioural-science/en Contact Behavioural-Science@fao.org to collaborate with us. Subscribe! http://www.youtube.com/subscription_center?add_user=FAOoftheUN Follow FAO on social media! * Facebook - https://www.facebook.com/UNFAO * Instagram - https://instagram.com/fao * LinkedIn - https://www.linkedin.com/company/fao * TikTok - https://www.tiktok.com/@fao * Twitter - http://www.twitter.com/fao/ * Weibo - https://www.weibo.com/unfao © FAO: http://www.fao.org #SDGs #Agenda2030 #GlobalGoals