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Building a Food Company in India's Desert
India is a cow-and-buffalo milk country. So when Aakriti Srivastava decided to build a food company in the Thar Desert, she did almost everything the opposite way: camel milk instead of cow milk, women farmers only, no existing cold chain, and a cheese category that didn't exist in India yet.
Three and a half years in, Bahula Foods has 18 products, a 20-person team, five thousand customers across India, and revenue that has more than doubled every year since launch.
In this conversation, TechnoServe's Chief Advancement Officer John Keightley sits down with Aakriti to walk through how Bahula turned raw camel milk into artisanal halloumi, feta, and aged cheeses — and why 100% of its farmers are women.
Bahula is part of the Greener program, TechnoServe's initiative supporting entrepreneurs building climate- and nature-positive businesses in India. Since 1968, TechnoServe has helped farmers and entrepreneurs in over 30 countries build businesses that create income, jobs, and opportunity.
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CHAPTERS
00:00 Welcome and why we're talking about camels
02:10 Meet Aakriti and Bahula Foods
04:52 What Bahula actually sells
05:58 18 products, 20 people, revenue doubling every year
07:35 The problem statement behind the business
10:42 Why desert regions need their own solutions
14:41 The camel milk cheese breakthrough
17:56 How a journalism student ended up in a 50 degree desert
21:10 Building infrastructure that didn't exist yet
25:00 From camel to consumer: the cold chain
28:53 Inventing new dairy technology from scratch
30:35 When TechnoServe came in — and what Greener does
34:50 Climate and nature at the core of the model
38:05 Who the Raika farmers are
39:40 Why Bahula only works with women farmers
41:55 The vision: a global Bahulaverse
46:50 Best advice: stop trying to solve everything at once
48:05 A challenge for every viewer
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